Hugo Lin Hai Jun photo
Hugo Lin
Senior Financial Services Manager

I am your dedicated guide in navigating the journey toward financial independence and a secure future for you and your family. With over a decade in Financial Wealth Management, I specialize in building steady passive income, cutting unnecessary costs, and growing your assets.

As a leader at APEX Affinity Planners, I head a team of advisors committed to one goal: helping our clients reach true financial freedom. My real passion is making retirement planning simple and clear, ensuring you can move into your golden years with total confidence and a solid plan for your loved ones.

To keep my clients and the community ahead of the curve, I regularly host public educational webinars on the topics that matter most. We dive into the latest CPF changes, Long-Term Care planning, and Legacy Planning, so you always have the facts you need to protect your future.

My approach is about more than just numbers; it’s about understanding your dreams. Whether you want to travel the world or ensure your children are well-provided for, I design a personal roadmap focused on safeguarding and maximizing your hard-earned asset and building a lasting legacy.

Partner with me today to start a transformative journey. By combining smart strategies with genuine care, we will ensure your wealth is protected, grown, and passed on. Let’s work together to make your vision of financial security a reality.

Hugo Lin Hai Jun photo
Assets protected (millions)
0
Assets under management (millions)​
0

MDRT 2021 - 2025, COT 2026

PIAS Platinum Club 2021, 2025

PIAS New Producer 2021, 1st runner up

Estate & Succession Practitioner

What my clients say

Proud to have worked with amazing clients who’ve shared their experiences with us.

Michael Nah & Adreen LimBusiness Owner
Thanks, Hugo for the quick fix on the life insurance for my 3 kids. Efficiency and quick enough to handle the task when we approached him. Even meeting me at the clinic when check-ups need to be done

👍👍👍 Keep it up, Hugo!
Monica Ho
Monica HoMarketing Executive
Getting an insurance in SG has always been my last priority. As a Malaysian working in SG, I always think my MS insurance will be my fallback plan for all emergencies. Haijun has long advised me to get insured since most of my time are spent in SG. He has proved it so right when I was struck with dengue in SG. I spent a full week in and out of hospital paying exorbitant medial fee as a foreigner where in the first place I could just enjoy a way lower cost, only if I am insured.

Since then, Haijun has become my trusted advisor, whether it’s for medical insurance or financial planning. He is the great epitome of a knowledgeable advisor who listens patiently to your concern, provides you an honest review and advises objectively. I felt assured taking his advice as he always put himself in my shoes knowing my limits and concerns. Most importantly, I don’t feel pressured discussing all sorts of life challenges with compared to my experiences with other insurance agents/financial advisors.
Judy Birch
Judy Birch IBM operation management
I feel very blessed to have been randomly assigned to you from my first online inquiry.

I really appreciate your patience in answering my sometimes repetitive questions ; you giving me space to think without being a typical pushy salesperson; your ability to understand my financial concerns. I have great confidence in your product recommendations.

Keep up the good attitude!
Rebecca Schwartz
Rebecca SchwartzNurse Manager
For the years I’ve known Hugo, he has always been sincere, always ready to assist me with my enquiries promptly. Through him, I have learnt more on savings, investments and retirement plan. The thing I appreciate most about Hugo Lin is that he is honest and puts my interests first, always listening and understanding my needs and wants and then he would advise me on what is best suited for me. He is different from the rest that I’ve met because he does not hard sell rather, he always plans and advises on what’s best for me even though it means that I do not have to commit to any plans yet. I trust Hugo and would say he is the only financial planner that Ive come to trust.
Priya
PriyaImprovement Specialist, MOH
Hugo has the profound knowledge and always keeps the interest of his client at heart. He makes the effort to meet me and my family at our most convenient time and place. Hugo ensures that the policies and options are clear and appropriate to my means and gives credible non judgemental advices. His professionalism and responsible nature is portrayed by his prompt responses and follow throughs. He is definitely the go to Financial Consultant. Thank you Hugo.
Charmaine Fong
Charmaine FongIT Executive
Hugo has been very detailed and very patient when we repeatedly asked the same questions. We would highly recommend him to our friends if they need sound financial advice. Keep up the good job, Hugo!

Maximise Your SRS Benefits with this Expert Guide!💰​

  1. Maximise tax relief with SRS contributions 💡
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  4. Integrate SRS into your retirement plan 🔑

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